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6th April 2016
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SEO

SEO Experiments with the Mad Scientist

SEO experts estimate that Google uses about 200 ranking factors. Their respective weights in contributing to ranking, and the nuances of how they process a website’s SEO signals, is something that we can never know for certain. Enter the SEO experiments and the mad, but brilliant, experts who conduct them
4th April 2016
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SEO

Word of Mouth | Speak, Search, Click, Repeat

The Internet is now the number one provider of brand information before, during and after conversations. With customer recommendations still a major source of business referrals many people don’t realise that word of mouth combined with even a basic online presence is exponentially better than either one on its own
15th March 2016
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Google Analytics Event Tracking

If you wish to track events on your website, such as button clicks, for example, you'll need to configure your site and your Google analytics account. Using Google Analytics this way can tell you where the leads for your business are really coming from and where additional conversion opportunities might be found.
29th January 2016
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Duplicate Content & How to Handle It

It’s not uncommon to give a blog article multiple categories on your site. But maybe you vaguely recall something about duplicate content being bad for Google SEO. Read on for how you can use the link 'rel' attribute to safely allow you to duplicate content while keeping the Google spiders happy.
9th April 2015
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SEO

Mobile Friendly – Google’s new Algorithm Update

On April 21st 2015, Google expands its “mobile-friendly” search result rankings. The company says that these changes will have an even bigger impact on search than either of the Panda or Penguin algorithm updates. Naturally this new update has the attention of everyone in the SEO community right now.
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