Before a single line of code or content is written, it is essential to plan your site through the prism of SEO. Because content can be changed later, but it is more difficult to optimise the site code after build, the first step is semantic markup with HTML attributes applied correctly.
Factors, such as how your menus are organised, how links are defined and what HTML5 tag names have been utilised for navigation, main content, sidebars, header & footer sections are critical at this early stage.
Whitespider looks after all of this for you by only using the very latest coding practices and laying out the site architecture consistent with the best white hat SEO practices